Sunday 6 January 2013

Images of Gender in Disney Animated Films


'In an analysis of 16 animated Disney films,Wiersma (2001) found that
gender images have not evolved to match the changes that have occurred
in society, but remain stereotypic and similar to the gender portrayals beginning in the first animated Disney film in 1937.'

Given that the role of women in society has developed alot, you would expect big budget companies such as Disney to follow with the times. With over 70 years since the first ever feature length animation from Disney you would expect to have some very clear and distinguished characteristics from those in 1937. 
Where other film genres still sticking to stereotypical gender roles?
Does the technology affect the way females are shown?
Percentage of men vs women in film production?

'Although gender messages in Disney movies have become
less obviously prescriptive, the movies continue to portray traditionally
limiting images of gender. Men are depicted as physically agressive, non-expressive, and as heroic saviors, particularly of women.'
 
While a slight differ from the statement above, it is clear stereotypical portrayals are going to take a while to conquer. Females are shown as limited - no physical help. They are not shown fighting for the homes/people they love.
The male role has evolved more, the princes are seen more on screen. They interact more with the princesses, but in the end are still saviors and knights in shining armour.

 In many films, both human and animal female characters are portrayed as overly sexual; they typically have unnaturally small waists, large breasts, big eyes, and batting eyelashes (Chyng,2001).'

All of the princesses follow the same formula in their designs. Clothing is always very feminine - dresses, petticoats, bodice, skirts. All young, small and attractive. Big eyes, thin noses, plump lips.


Towbin, M, A., Haddock, S, A., Zimmerman, T, S., Lund, L, K. and Tanner, L, R. (2004) Images of Gender, Race, Age, and Sexual Orientation in Disney Feature Length Animated Films. Journal of Feminist Family Therapy. [online]. 15 (4), pp.19-44. [Accessed 27 November 2012].

No comments:

Post a Comment